Donor engagement
Cultivation campaigns, annual appeals and stewardship that grow the base instead of exhausting it.
Start a conversationAcquiring a donor is expensive. Keeping one is not. Most organizations spend as though the reverse were true.
A thank-you that shows what the gift actually did is worth more than another acquisition campaign.
Your most valuable supporters give year after year, increase their gift over time, and bring other people with them. They are also, usually, the ones being treated like a transaction.
I build the whole journey: first gift through major gift cultivation and long-term stewardship. Impact reporting, annual appeals, ask amounts, and a calendar that makes sure people hear from you when nothing is being requested.
Different segments are moved by different things. The program should know the difference, and so should the staff running it.
What you'll receive
Who your donors are and every touchpoint from first gift through major gift cultivation.
Email sequence, direct mail copy and messaging strategy for year-end or your main fundraising push.
Thank-you and impact reporting that shows donors the specific difference their gift made.
Cultivation plans, ask amounts and personal outreach for mid-level and major donors.
Campaign strategy and messaging to win back supporters who have gone quiet.
A year-round plan so contact isn't concentrated in the four weeks you need money.
Ready to build lifetime donor relationships?
Start with your retention rate. It usually tells us where to begin.
Start a conversation