Content & storytelling
Narrative across channels that turns supporters into advocates and browsers into donors.
Start a conversationPeople don't give to nonprofits. They give to stories — about change, about the people you help, about the world you're building.
The stories worth telling are the ones only you can tell. Most of my job is getting them out of your staff's heads and onto the page.
Mission statements and impact metrics don't do that work. In a crowded feed, what moves someone is a specific person, a specific change, and a reason it matters this month rather than next year.
I build narrative that lives across the whole ecosystem: website copy, annual appeals, social, donor communications. Each piece is designed to move a reader one step — a first gift, a volunteer shift, a larger commitment — rather than to fill a calendar.
What you keep is a consistent voice and a house style your team is still using after the engagement ends.
What you'll receive
An editorial roadmap of topics, themes and messaging tied to the donor journey rather than to the holidays.
In-depth impact pieces about your work and the communities you serve, ready to publish across channels.
Homepage, about, programs and the donation and volunteer paths that carry most of the weight.
Multi-email campaigns for donor onboarding, year-end appeals, launches or ongoing engagement.
Monthly themes, captions and story angles built for the two or three platforms your supporters actually use.
How you sound everywhere, written down clearly enough that a new hire can follow it.
Ready to tell your story?
Bring one story you've never managed to tell well. We'll start there.
Start a conversation