Digital marketing
Search, email, social and paid, sized to a nonprofit budget rather than an agency retainer.
Start a conversationA limited budget doesn't have to mean limited reach. It means every channel has to be doing a job you can name.
If a channel isn't moving someone through the donor journey, it comes out of the plan — however good it looks in a report.
Strategic digital work finds new donors, re-engages lapsed ones and builds a community of advocates without an agency-sized line item. The constraint is usually capacity, not creativity.
Technical SEO that brings organic traffic. Email segmented to how people actually give. Paid spend on the two platforms where your supporters are, not the six where they aren't. I handle strategy and execution both, so nothing waits on a handoff.
Then we watch the numbers, cut what isn't working, and put the money where it is.
What you'll receive
One roadmap covering search, email, social and paid, with each channel's job spelled out.
Technical review, keyword research and the content opportunities worth writing for.
Segmentation, automation workflows and campaign templates built in the platform you already pay for.
A platform-specific calendar and posting approach your team can maintain at its real staffing level.
Budget-conscious search and social campaigns, including the Google Ad Grant if you qualify.
Monthly reporting on the handful of metrics that matter, with what to change next.
Ready to amplify your reach?
Send me your current numbers and I'll tell you where the cheapest growth is.
Start a conversation