Brand strategy
Positioning, messaging and identity your board and your program staff can both live with.
Start a conversationYour brand isn't your logo. It's the story people tell about you when you're not in the room.
We start before the visuals: who you are, who you serve, what makes you different from the org down the street, and why that matters to the person deciding whether to give.
For a nonprofit that story sits between the mission and the people who fund it. When it holds, fundraising, partnerships and advocacy all get easier — and when it doesn't, every one of them costs more than it should.
From the positioning we build a messaging framework: pillars, value propositions, and the language your team uses in a grant application and on a stage. Whether you're launching, repositioning after growth, or unifying a brand that has drifted, the job is the same — find the sentence the organization can stand behind, then make everything else agree with it.
Twenty years of this work, including brand programs for foundations, education organizations and social enterprises.
What you'll receive
Where you sit in the landscape, who you're speaking to, and what makes you different from the org down the street.
Core pillars, value propositions, elevator pitch and audience-specific talking points your team can use the week they arrive.
Logo usage, palette, typography and design principles that hold up across every touchpoint.
How your organization sounds in writing and in the room, with worked examples for different audiences.
A board-ready strategy deck and the internal rollout materials to bring your team along with it.
A phased plan for the website, communications, fundraising materials and partner channels.
Ready to build a brand that moves people?
Most brand engagements run six to ten weeks. Tell me where yours would start.
Start a conversation